PARTNERS | PLATFORMS

WE ARE READY FOR THE NEW TRANSITION!

In the not-too-distant future, headset viewers will let people interact with both real and virtual spaces at the same time, a combined virtual reality (VR) and augmented reality (AR) approach called merged reality (MR). According to communications company Ericsson, 5G will be crucial to making that possibility a reality.

Ericsson surveyed 9,200 VR-savvy consumers in the U.S., U.K., France, Germany, Italy, Spain, Japan, and South Korea, collecting the results in a report called “Merged Reality.” This MR future can’t happen if people are tied to their computers or plugged into bulky headsets, respondents said. What’s needed is 5G connectivity: 36 percent believe 5G will create a fast, stable, high-speed platform for mobile VR, while 30 percent of VR early adopters say 5G will lead to the creation of wireless VR headsets.

Latency must be reduced for VR to become social, and 31 percent of early adopters believe 5G will help that happen. Respondents also see 5G reducing the lag that results in VR nausea, and helping increase the headset battery life.

“Increased use of AR and VR will move us towards a merged reality where users no longer separate between what is augmented, virtual, and physical,” the report says. “Merged reality will allow us to transition from an internet of information to an internet of ‘realities.'”

 

From 5G Seen as Crucial to the Development of Merged Reality

SONY (PlayStation®)

 

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation™Store, PlayStation®Plus, PlayStation™Video, PlayStation™Music, PlayStation™Now, and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions in California, London, and Tokyo.

 

Microsoft (XBOX)

 

 

Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses supports, and sells computer software, consumer electronics, personal computers, and related services.

 

 

APPLE (AR)

 

What if the line between your imagination and the real world didn’t exist? With augmented reality, not only is that possible, it’s here.

AR transforms how you work, learn, play, shop, and connect with the world around you. It’s the perfect way to visualize things that would be impossible or impractical to see otherwise.

Apple has the world’s largest AR platform, with hundreds of millions of AR‑enabled iPhone and iPad devices, as well as thousands of AR apps on the App Store. And because Apple hardware and software are designed from the ground up for AR, there is no better way to experience AR.

 

NIVIDIA (Inception Program)

 

 

The NVIDIA Inception Program nurtures cutting-edge AI startups who are revolutionizing industries. This virtual accelerator offers go-to-market support, expertise, and technology for program members through deep learning training, exclusive Inception events, GPU discounts, and more.

 

 

HTC VIVE

 

 

The HTC Vive is a virtual reality headset developed by HTC and Valve. The headset uses “room scale” tracking technology, allowing the user to move in 3D space and use motion-tracked handheld controllers to interact with the environment.

 

 

OCULUS RIFT

 

Oculus Rift is a lineup of virtual reality headsets developed and manufactured by Oculus VR, a division of Facebook Inc., released on March 28, 2016. In 2012 Oculus initiated a Kickstarter campaign to fund the Rift’s development, after being founded as an independent company two months prior.

 

 

 

 

DSPATIAL

 

 

DSPATIAL IS A UNIQUE, VERY IMMERSIVE, AND VERSATILE REVERB. A POWERFULL TOOL IN ANY ATMOS MIX. – RON BARTLETT

Whether for sound design, dialog, foley, or any other immersive or VR ambiances, the world’s first true IR modeler is at your fingertips. DSpatial´s 96-channel immersive convolution reverb includes the first-ever N-channel impulse Response Modeler. Our technology provides ultra-realistic and immersive IRs for up to 48 channels.

The inferior microphone captures impulse responses are a thing of the past!

 

 

LAMBORGHINI

 

Lamborghini continues to make some of the finest high-end supercars in the business, it’s not just in the sports car game anymore. Lambo recently came out with a new SUV in the form of the Urus which truly is the Lamborghini of SUVs in terms of styling, luxury, and performance. The V10-powered Huracan and the more insane V12 Aventador are a dynamic duo of exotic sports cars that are formidable beasts both on the road and the track, especially in their Performante and SVJ variants. If you want to be seen and heard by everyone you drive by, there are few better ways to get noticed than behind the wheel of a Lamborghini.

LIVE NOW! CLICK TO VIEW.
CURRENTLY OFFLINE